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Rimmel London - Get the look

Introduction

Rimmel London has introduced a cutting-edge breakthrough in digital technology with its innovative new GET THE LOOK technology. This is the first-ever personalised augmented reality mirror, which lets you try out make-up styles from the streets and pages of your favourite magazine. For the very FIRST TIME, you can point your smartphone at a friend, beauty ad, a photo or a person’s made-up face then virtually capture a look using colour-matched cosmetics by Rimmel.

Holition’s ground-breaking technology uses highly-advanced real-time tracking that detects make-up on faces in print and real life. The reading is compared with Rimmel’s extensive database to find the best matching shades of mascara, eyeliner, eyeshadow, lipstick, lipliner, blusher, bronzer and foundation to try out on your own image using your smartphone camera. It even allows you to change the shades and colours in real time – so get as playful and creative as you dare!

Camillo Pane, Coty Executive Vice President global category development, said: “I am very excited to unveil the next step in our Coty digital revolution with the Rimmel Get The Look app. Through ongoing research into our consumer needs, we learnt that our consumers are more inspired and driven to beauty purchases by looks they see on the street than by those created directly by beauty brands."

Technical Details

Languages C#, Objective-C, Java, C++
Libraries FaceSDK by Holition, iOS SDK, android SDK, Unity 3d runtime, .Net 2.0, UnityGUI.
Tools Unity 3d, XCode, Visual studio, Andrond studio.
My contribution I was responsible for all the code that went into making the application apart from the shader and tracking code base. This includes core app framework, animation system, user interfaces, networking, social sharing implementation, analytics implementation, database (schema, implementation and synchronization) and integration with proprietely Holition FaceSDK which does all the facial feature recongnition and visualization.

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Description

Love a beauty look worn by a friend, model or celeb? Snap it and make it yours! Experience the revolutionary personalised augmented reality mirror, which lets you try out other people’s make-up styles. You can now point your smartphone at a beauty ad, a photo or a person’s made-up face then virtually try on the same look.

  • Like what you see? You can snap, try and buy it.
  • With Get the [London] Look you can also:
  • Try on Rimmel London Looks
  • Submit your looks to Steal the Crown competition

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